Wedding content creation is still relatively new. Whether you're planning your big day or simply curious, here’s a breakdown of what happens behind the scenes and what you can expect after your wedding day ends.
Once the vows are exchanged, the dance floor is cleared, and the final slice of cake is eaten, the question is: What comes next? Here's an overview of my post-wedding process, answering:
What do I deliver?
How much content can you expect?
How is everything shared with you?
The Day-After Delivery:
Within 24-48 hours of your wedding, I deliver a full, unedited gallery of photos and videos, depending on your package!
This includes raw video files of speeches, toasts, dances, and candid moments.
What’s included in the gallery
Hundreds of unedited files.
Raw video and photo files (yes, raw means untouched—no filters, no edits, no cuts).
Organised folders by events, such as “Getting Ready,” “Reception,” and “Cocktail Hour.”
What is a raw file?
Raw files are the unfiltered, untouched moments captured throughout your day. I deliver these as-is, but I do remove duplicates, blurry shots, and short or uninteresting clips to keep the gallery manageable.
I use Dropbox for gallery delivery, ensuring high-quality files and organised folders. Dropbox also makes it easy for you to share content with family and friends
Tip: Start with the “Favorites” folder, whee I curate the best moments—think your first kiss, the first dance, and fun reception highlights.
Edited Videos: Personalised Highlights
Edited videos are my favorite part of the process! These short-form, vertical videos (20–60 seconds) are perfect for social media and tell the unique story of your day.
Videos you will receive:
1x highlights (short footage showing an overview of the day)
Up to 3x videos as discussed with you prior
Every wedding is unique, and I love capturing those personalised moments that reflect you.
Guest interviews during cocktail hour?
Creative trends, like transition videos?
Wrapping It All Up
Wedding content creation is all about documenting the fun, candid, and meaningful moments that make your day special. Whether it’s through curated videos, or personalised extras, my goal is to create content that reflects the magic of your wedding while letting you soak in every moment.
Let’s work together to bring your personality to life on your big day!
.png)
Wedding Content Creation
Key Points About UGC:
Authenticity: UGC is often viewed as more authentic and relatable compared to branded content, as it’s created by real people who genuinely engage with a product, service, or experience.
Types of UGC:
- Social media posts (Instagram photos, TikTok videos)
- Customer reviews and testimonials
- Unboxing videos or product demos
- For example, a wedding content creator can turn UGC into powerful testimonials by sharing unfiltered moments captured by guests or showcasing candid reactions from couples. It’s all about authentic storytelling!
The Edit Social has created UGC for the likes of PR companies, and shopping centres in recent years:
